Yes, the pandemic has made us addicted to renovation and DIY and you have to take advantage of it. So today, we tell you what you can do to double sales in your hardware store.
A little over a year ago, when we were all locked up at home without knowing what to do, we started to notice small defects in our homes that could be solved with a little DIY. That’s when all the hardware stores that sold online got a boost and started selling what they thought they would never sell in a pandemic.
Now that the confinement is over, we can’t get out of the wave and we have to continue to ride that cyclone that keeps our sales growing.
Today we bring you 4 tips that will help you increase your hardware store sales with a little effort and without any investment of money.
1. Segment your customer types
You probably have two different types of customers: professionals in the renovation and/or construction sector and DIY enthusiasts.
Be sure that for each of them you need a different plan. At first glance, this may seem like more work. But if you organise it well, you will realise that the results can be incredible.
The good thing about your professional clients is that they are recurring clients. You don’t have to look for them. They are easy. They know what they want, when they want it and how they want it. So your main goal is to make it easy for them and serve them well.
Private customers, however, are more spontaneous. They like DIY, but they are not very clear about what they want or what they need. They require more time and more attention and your objective with them should be to build loyalty so that whenever they want to make changes at home, they think of you as their trusted hardware store.
2. Have a catalogue that meets your customers’ expectations
Both the renovation sector and the DIY world are two very broad areas, so you must have a catalogue that meets the expectations of both types of customers.
If you don’t want to or can’t stock as many products as you would like, the best thing to do is to get a good dropshipping supplier that allows you to sell a large catalogue without the need to physically store it in your warehouse.
In this way, not only will you be able to sell more products, but you will also save on costs and make it easier for your customers to manage their purchases.
Remember that at Menage Confort we have a dropshipping service adapted to your needs, contact us and we’ll get started!
On the other hand, we recommend that you classify the physical products you have in your shop very well.
Choose your “hook” or high rotation products and place them at the entrance of the shop, in a visible way.
Use signage to offer extra information about the products you offer and comparisons of the different models.
And don’t forget that order and cleanliness is vital to give a good feeling when shopping.
3.Offer VIP advice
Customer service is vital to increase the sales of your hardware store. Both for private and professional customers, good advice will make your customer loyal, come back and promote you among their friends and acquaintances.
Prepare a competent team that knows the product and the needs of each type of customer. But, above all, that listens and empathises with your client and knows how to offer quick, easy and personalised solutions.
4.Promote your hardware store
Make yourself stand out! You have a great business and you are great professionals… shout it out to the world!
But shout it out wherever the world is, where are your customers, on Google, on social media, find your perfect channel and promote your catalogue!